A List of topics that
Make Good News Releases
A news release should be one page with the most
important
information at the top of the page and the least important
information at the bottom of the page. Here is a
list of topics that make good news releases:
1. Have you just done a research study?
2. Did you win an award recently?
3. Will you be speaking to a group?
4. Did you just finish speaking to a group?
5. Did you you recently attend a seminar?
6. Did you recently teach a seminar?
7. Have you had an article published?
8. Have you just experienced some worthy accomplishment?
9. Are you involved in any community service or fund-raising
project?
10. Did you just complete a course or studies?
11. Have you been certified for something?
12. Did you get a degree?
13. Have you been appointed or elected to something?
14. Were you involved in a panel?
15. Did you volunteer for something?
16. Were you asked to be on a special task force?
17. Did you help a client with a special project or marketing
promotion?
18. Have you gained any new clients?
19. Have you expanded or relocated?
20. Are you going to be offering some new service or new
product?
21. Did you win some major contract?
22. What about key affiliations, new equipment, mergers
acquisitions?
23. Did you just join an association?
The format for writing a a news release:
- Print news releases on company letterhead.
- Write contact's name and phone number in upper
left side of the page.
- Skip two lines and flush against right margin write,
"For Immediate Release" (or give specific date) and underline.
- Skip two lines and flush against left margin write
the title, or headline, of news release.
- Skip two lines to write the news release. Try to keep
news release to one page with three to five paragraphs.
Don't do anything but wait-submit it and forget it.
Don't do anything but wait-submit it and forget it.
Write Articles and Get Into Print
Articles published in news papers and magazines are great
self-promotion tools. Here are some of the benefits of getting
your articles published:
1. It helps to build your reputation.
2. It helps to establish your credentials.
3. It helps create a favorite impression to those exposed to your work.
4. It bolsters your marketing tools.
5. It helps to generate inquiries.
6. It often gets you invited to speak to groups.
The best topics for an article are those associated with what
you
already do or have done.
Have photos on hand in advance so that when opportunities
present themselves to submit a news release, you have something
ready to submit. You want to have black & white glosses if you're
dealing with newspapers and color if you're dealing with some
full-line magazines. When you submit a letter with a photo, be sure
to have your name and address on the back of the picture.
Things to Keep in Mind When
submitting articles
1. You can send multiple submissions, but not to
competing publications without telling
them.
2. Check the library for directories of magazines
and periodicals.
3. One article can have multiple publications in different
regions and doing different versions.
4. Consider offering something free to your readers
within your article to create database.
5. For tracking and follow-up, record where and when
you sent the article.
When you get published, get copies of the
original publication
for archives and to make reprints. Publishers sometimes
make reprints or allow you to make your own reprints. Use the reprint to full advantage in bio, marketing materials,
etc. Once you're published, it gets easier and easier to get
published. Send reprints with submissions to increase your
appeal. Also, self-publish your articles as flyers,
fact sheets, special reports or booklets to give away-free
in other articles perhaps.
Barbara Chick Traffic Building for your Site! Free "how
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