The majority of companies looking to get on the web to be seen often overlook the Search Engine Marketing (SEM), an online marketing process of Search Engine Optimization (SEO)
and paid search engine listings (Pay-Per-Click).
Let's start with Search Engine Optimization, also known as "Natural," or "Organic"
Research shows that most web visitors never look past the top
three pages of the search results. So if you're not listed in
the top thirty, you may never be found.
Search Engine Optimization is designing, writing, and
HTML-coding a Website to maximize the chance its pages will
appear at the top of spider-based search engine results for
selected keywords and phrases.
1. Website Optimization is a
sophisticated and labor-intensive process that can give your
company top billing on a Search Engine's list.
2. It can be a complicated
procedure for the average person that may not have the
technical skills, and mega mounts of precious time for the
know-how to confront Search Engine rejection.
If the "Search Engines" can't
find you, who can?
Some of the building blocks of a natural SEO campaign
include:
1. Keyword-rich text - to find your site on the search
engines, your pages must contain keyword phrases that match
the target audience types into search queries.
2. A crawler-friendly site - your site architecture has
to be made so the engine spiders can crawl your site. Your
visible coding text needs to be placed just right with links
and keywords.
3. Link popularity - the quality of links from other
sites that point to your website.
What to expect from our SEO Service.
Based on the information from an initial briefing, we will
start to do a customized report and analysis that include five
elements:
1. Website Evaluation - Includes structure,
design and content to see if your site is compatible with the
actual search engines. Changes recommended would be both behind
the scenes and as in the actually visible content that is seen
by the viewer. We will identify problems that cause search
engine spiders or visitors to leave your site. Recommendations
and solutions will be given for maximizing your optimizations.
This is a continuing process as the search engines are
constantly changing.
2. Keyword Research - Rank/Select
Keywords (KEI*) for the best traffic. We find popular keywords
people are currently using to look for a site like yours. Are
you using the right keywords to target your audience? This is
very important especially with the pay-per-click search engines
if you plan to do Search Engine Marketing.
3. Link Research - Locate "theme" links that
apply to your website and pages. (This is very important for
link popularity and pagerank.) Every major crawler- based search
engine uses link analysis as part of its ranking algorithms.
Link analysis is not how many links that you have, but the
relative importance of each link.
4. Search Engine Report - You will receive a
monthly report that will help you to see your progress in each
of the search engines and ongoing recommendations as needed for
the first three months as part of Phase I. (After three months,
a monthly maintenance fee will be required for this service.)
5. Submission - Your site will be submitted to
the top free search engines and many of the lesser engines. This
will be done by hand to ensure that all submissions will be well
received. To achieve maximum reach in the search engine and
directory universe as quickly as possible, this is the
submission order, both paid and free. Submissions with some
engines must be on an ongoing basis once a month. A typical
campaign will last 4-6 months for the best results.
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