The majority of companies looking to get on the web to be seen often overlook the
Search Engine Marketing (SEM), an online marketing process of Search Engine Optimization
(SEO) and
paid search engine listings (Pay-Per-Click).
Let's start with Search Engine Optimization,
also known as "Natural," or "Organic,"
Research shows that most web visitors never look past the top
three pages of the search
results. So if you're not listed in the top thirty, you may never be
found.
Search Engine Optimization is designing, writing, and HTML-coding a
Website to maximize the chance its pages will appear at the top of spider-based
search engine results for selected keywords and phrases.
1. Website Optimization is a sophisticated and
labor-intensive process that can give your company top billing on a Search
Engine's list.
2. It can be a complicated procedure
for the average person that may not have the technical skills, and mega mounts of precious time
for the know-how to confront Search Engine rejection.
If the "Search Engines" can't find you, who can?
Some of the building blocks of a natural SEO campaign include:
1. Keyword-rich text - to find your site on the search
engines, your pages must contain keyword phrases that match the target
audience types into search queries.
2. A crawler-friendly site - your site architecture
has to be made so the engine spiders can crawl your site. Your visible
coding text needs to be placed just right with links and keywords.
3. Link popularity - the quality of links from other
sites that point to your website.
What to expect from our SEO Service.
Based on the
information from an initial briefing, we will start to do a customized report
and analysis that include five elements:
1. Website Evaluation
- Includes structure, design and content to see if your site is compatible with
the actual search engines. Changes recommended would be both behind the scenes
and as in the actually visible content that is seen by the viewer. We will
identify problems that cause search engine spiders or visitors to leave your
site. Recommendations and solutions will be given for maximizing your
optimizations. This is a continuing process as the search engines are constantly
changing.
2. Keyword
Research - Rank/Select Keywords (KEI*) for the best traffic. We find
popular keywords people are currently using to look for a site like yours. Are
you using the right keywords to target your audience? This is very important
especially with the pay-per-click search engines if you plan to do Search Engine
Marketing.
3. Link Research - Locate "theme" links that
apply to your website and pages. (This is very important for link popularity and
pagerank.) Every major crawler- based search engine uses link analysis as part
of its ranking algorithms. Link analysis is not how many links that you have,
but the relative importance of each link.
4. Search Engine Report - You will receive a
monthly report that will help you to see your progress in each of the search
engines and ongoing recommendations as needed for the first three months as part
of Phase I. (After three months, a monthly maintenance fee will be required for
this service.)
5. Submission - Your site will be submitted
to the top free search engines and many of the lesser engines. This will be done
by hand to ensure that all submissions will be well received. To achieve maximum
reach in the search engine and directory universe as quickly as possible, this
is the submission order, both paid and free. Submissions with some engines must
be on an ongoing basis once a month. A typical campaign will last 4-6 months for
the best results.
