Search Engine Marketing
and Pay-Per-Click
Search Engine Marketing, or SEM, is a form of Internet Marketing that promotes
websites by increasing their visibility in the Search Engine results pages (SERPs)
and has a proven ROI (Return on Investment). Search Engine Marketing (SEM)
involves a combination of free website submissions and paid search engine
listings, to ensure your website reaches customers using search engines to
research purchase decisions.
Search Engine Marketing: The act of marketing a web site via search engines,
whether this be improving rank in organic listings, purchasing paid listings or
a combination of these and other search engine-related activities.
Paid search listings are also called
sponsored listings and/or Pay Per Click (PPC) listings.
We recommend using
at least some paid search engine listings for the following 3 reasons:
1. Paid listings let you
target more search phrases and give an immediate search presence.
2: Paid listings
let you list your site quickly if you are new web site, or a site with spider
traps, such as dynamic or flash sites.
3. Paid listings
offer you more control and flexibility to test keywords.
What to expect from our SEO Service.
Based on the
information from an initial briefing, we will set-up a campaign. Once
your campaign is set-up, we will concentrate on account performance...
1. Ad Creative-Your PPC ad copy should do more than capture attention, but
have great click-through-ratio (CTR) and Return-On-Investment (ROI). Tracking to
monitor your search engine visitors after they arrive at your web site, and how
they convert into sales.
2. Bidding strategies.
3. Campaign Organization for account performance and thoroughness.
4. Prospect Targeting and Relevance Strategy. It means discerning what
searchers are actually looking for not just keyword definitions.
5. Analysis of Performance, testing. Watch your competitive environment. To
stay competitive, you must understand your strengths and weaknesses and build
your strategy around them. A successful paid search campaign will decline in
performance over time if allowed to stagnate.
6. Watch for Invalid Clicks which are a significant threat to marketers
today. Unchecked, the expense to the advertiser can quickly add up.
What you need to understand.
Search habits are fluid. People will find new ways to search for things, use
different words, and be influenced by outside factors. It's imperative that the
marketer keep up and constantly seek ways to either hold or replace areas of
intense competitive pressure.
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Want to know more in determining which search engine
marketing methods are right for your business? Or, have questions?
Call or email us for a free no
obligation consultation.
Contact us for more info |
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