Ten ways to Promote Your
Business without a Website
1. Post messages to newsgroups. There is a newsgroup in cyberspace for almost
every interest. Check with Usenet or your Internet Service Provider for a list
of newsgroups you have access . You can post
messages free-of-charge.
2. Join a chat group and indiscreetly plug your product or
service in conversations (be sure and stay on the topic).
3. Advertise in ezines or online newsletters. 4. Send press releases via email about your business to editors
of magazines, newspapers and ezines. For a list of publications
try the following web sites: http://www.prweb.com;
http://www.prnewswire.com;
http://www.webwire.com;
http://www.ecola.com/;
http://www.prplace.com/;
http://yoken.com/freeezinelist.htm
. 5. Subscribe to Internet mailing lists. These lists send
messages via email to everyone subscribed to the list. Some
lists allow you to send a message to the list just by
subscribing. For more information on mailing lists, contact http://www.onelist.com.
6. Start you own mailing list with information about your
business.
7. Post messages to Internet message or bulletin boards. Check
with your Internet Service Provider for a list of bulletin
boards you have access to or Excite presents Forum One.com - search over 180,000 bulletin
boards everywhere. You can also surf the net for organizations
that cater to special interest groups. For example: suppose I
am selling a report about book collecting. I check with book
collecting organizations on the web and post ads to their
message boards.
8. Collect email addresses from messages boards and start you
own mailing list. Email short messages to the list advertising
your business.
9. Submit classified ads to free classified advertising sites.
These sites change frequently -- so just do a search for "free
classified advertising" and you will get a huge list of sites.
10. Write an article for an ezine. Use your byline to advertise
your product or service. Check for a
list of ezines:
http://www.ezine-news.com
You must do all of the above several times in order to be
successful on the Internet. Once is not enough. The more
potential customers see your ads, messages and articles, the
more likely they will contact you for information. Repetition
is the secret .
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Laura Peterson, the writer of this article, is a free-lance
writer and marketing consultant.
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